PITCHING your show to an INVESTOR

Every year at AMTA the students are put into groups and asked to come up with a theatrical concept and then pitch it to an investor.  Some are really prepared with well thought out pitches but others fall short. Here are a few tips on presenting to an investor.

Make sure you introduce who you are and what positions you all hold.

  • Tell us what you are going to tell us, tell us, then tell us what you told us (just a basic presentation formula)
  • Ask the investor what you want upfront then explain it. There is no point in going on and on and then asking for a million pounds at the end when the investor doesn’t have a million pounds.
  • Don’t read your presentation. If you know your stuff well enough you should be able to talk about it without reading notes, by all means refer to notes but don’t read from them. At the same time don’t memorise word for word – this is dangerous! Memorise the structure and know what you will talk about and when, but again if you know your stuff you should be able to speak coherently about it.
  • Don’t put all your text on a slide and then read from it. They can read. Just give them the gist and if they want more they can always ask.
  • Think of it more as a meeting than a presentation. Sound a bit more conversational in your approach but not casual!
  • Don’t take too long. Chances are this is just a first meeting to explain what it is you want and the overall concept.
  • Don’t talk over each other. Especially in the Q&A section, don’t finish your peers’ sentences, it sound desperate and untrusting/controlling.
  • Be realistic and DO YOUR HOMEWORK. Be ready for any question thrown your way.
  • Engage with the investor. Show them some personality.
  • KISS (Keep it simple stupid) Keeping it simple is hard because you have to figure out what to take out and what to keep in. Ever been to a restaurant with a menu with tons of pages? You don’t read every, single thing, you just skim through hoping something jumps out.
  • Stick to the point.
  • Make sure what you are speaking about is relevant. Is it really necessary? Does anyone really care? If not, take it out!
  • Don’t present too long. Stick to the minutes given to you (in fact finish a bit earlier). Leave them wanting more not wanting to do this…